http://www.spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA
Please visit this link and take the survey to let us know how successful you believe the RAW campaign was raising awareness about binge drinking here at SIUC.
Thanks!
You will have to highlight the link at the top of message, right click and copy, then paste into web address bar. I can't get the link to work right. Sorry.
Monday, February 23, 2009
Thursday, February 19, 2009
RAW Bandits...
*Annually, an estimated 30,000 college students require medical treatment after overdosing on alcohol.
*Annually, 400,000 students between the ages of 18 and 24 engage in unprotected sex and more than 100,000 students between the ages of 18 and 24 report having been too intoxicated to know if they consented to having sex...SCARY!
*Binge drinking negatively affects college students’ academic performance, social relationships and health.
*Practicing "drink to get drunk" activities instead of a pleasant "have a few drinks and have a good time" creates a Binge Drinking Culture.
So enjoy!
Monday, February 16, 2009
RAW exhibits
The first RAW exhibit I saw was the display in the student center bookstore. I thought it was a nice display and it definitely had the benefit of it being there round the clock so many people could see it at anytime. I thought it was a good idea. I don't remember there being a RAW logo incorporated into the display and maybe some more prominent display of the Responsibility Always Wins message would have made it better. Overall good effort and I admired the idea as a way to not have to be front and center of project but letting the display speak for itself.
The second RAW project I saw/experienced was the mock tailgate party outside of Lawson, after the pass out event. This group had some very exuberant and outgoing individuals- Way to go! I thought it was a fun way to exemplify the fools drunk people can make of themselves. The addition of the beer bong was genius...as well as the t-shirt slogans. I especially liked the Academic Probation and Can't Pay Rent, as well as the I Pooped Myself, all very real possibilities when binge drinking. I watched the spectacle from outside and inside the building. People in passing were very curious as to what was going on. I overheard many comments and people wondering what you were doing, why and if it was real. It triggered dialog among the viewer. Even people who acted like like it was dumb ended up talking about their experiences with binge drinking. I think that this was a great exhibit and that it definitely made people think about their own drinking.
Oh I was also at the mock pass out on friday! The guy from the wellness center tumbling onto the scene was effective grabbing everyone's attention and I think the message to not binge drink is valuable.
I think that activities like these will raise awareness about binge drinking but I also see a lot of "that won't happen to me" type mentality. I think this is part of youth and an invincible complex many young people have. Alcohol poisoning is a very real possibility when someone binge drinks. I think raising awareness about binge drinking is a good thing because even if it does not stop it all together, it may save lives because people may be more willing to seek medical help for themselves or others.
The second RAW project I saw/experienced was the mock tailgate party outside of Lawson, after the pass out event. This group had some very exuberant and outgoing individuals- Way to go! I thought it was a fun way to exemplify the fools drunk people can make of themselves. The addition of the beer bong was genius...as well as the t-shirt slogans. I especially liked the Academic Probation and Can't Pay Rent, as well as the I Pooped Myself, all very real possibilities when binge drinking. I watched the spectacle from outside and inside the building. People in passing were very curious as to what was going on. I overheard many comments and people wondering what you were doing, why and if it was real. It triggered dialog among the viewer. Even people who acted like like it was dumb ended up talking about their experiences with binge drinking. I think that this was a great exhibit and that it definitely made people think about their own drinking.
Oh I was also at the mock pass out on friday! The guy from the wellness center tumbling onto the scene was effective grabbing everyone's attention and I think the message to not binge drink is valuable.
I think that activities like these will raise awareness about binge drinking but I also see a lot of "that won't happen to me" type mentality. I think this is part of youth and an invincible complex many young people have. Alcohol poisoning is a very real possibility when someone binge drinks. I think raising awareness about binge drinking is a good thing because even if it does not stop it all together, it may save lives because people may be more willing to seek medical help for themselves or others.
Wednesday, February 4, 2009
Test Questions
1. What is brand parity?
a. part of a brands image.
b. when consumers think one brand is better than other similar brands.
c. when consumers believe that most brands offer the same set of attributes.
d. something a marketing team strives for in products they represent.
2. A firms image is based on...
a. the way consumers feel about an organization and its brands.
b. the way other businesses feel about an organization and its brands.
c. the way a firms marketing team feels about the organization and its brands.
d. consumers and businesses feelings about the overall organization and its individual brands.
3. The two components most directly related to developing quality integrated marketing communications are...
a. information search and evaluation of alternatives.
b. dual marketing channels and health emphasis.
c. cognitive mapping and pleasure pursuits.
d. problem recognition and postpurchase evaluation.
a. part of a brands image.
b. when consumers think one brand is better than other similar brands.
c. when consumers believe that most brands offer the same set of attributes.
d. something a marketing team strives for in products they represent.
2. A firms image is based on...
a. the way consumers feel about an organization and its brands.
b. the way other businesses feel about an organization and its brands.
c. the way a firms marketing team feels about the organization and its brands.
d. consumers and businesses feelings about the overall organization and its individual brands.
3. The two components most directly related to developing quality integrated marketing communications are...
a. information search and evaluation of alternatives.
b. dual marketing channels and health emphasis.
c. cognitive mapping and pleasure pursuits.
d. problem recognition and postpurchase evaluation.
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