1. The ________ is the ability of media or an advertisement to intrude upon a viewer without his/her voluntary attention.
a. effective reach
b. GRP
c. media strategy
d. intrusion value
2. Three advantages to internet advertising are...
a. absence of clutter, long life span of campaigns and ease of retaining viewer interest.
b. low intrusion value, absence of clutter and no need for behavioral targeting.
c. simplifies the the technique of segmentation, the website visitors have a high level of interest on each website they visit, and it is easy to measure consumer responses directly through tracking.
d. the internet users double every 100 days, b2b is made easier through internet promotions and the endless capacity to search for anything you want makes it easier to find and place ads for products.
3. Marketing strategies the film mentioned on were implemented by the following companies...
a. Saturn, Nike, Adidas and Hardee's
b. Burger King, KFC, Saturn and Mentos
c. Saturn, Nike, Adidas and Tide
d. Reptilian hot buttons, Saturn, Hardee's and Nike
4.__________ are expenditures or incentives used by manufacturers and other members of a marketing channel to help push products through to retailers.
a. trade allowances
b. trade promotions
c. drop ship promotions
d. off-invoice allowance promotion
5. Name 3 types of coupon...
a. premium, rebate, sweepstakes.
b. instant redeption, bounce-back and scanner delivered.
c. cross-ruffing, scanner placed and in the package premium.
d. free standing inserts, mailed directly, and bounce-back coupons.
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