Brand Perception

My product choice is a bottle of Crown Royal.
5 things I associate with the brand: Smooth, Velvety, Canadian Whiskey, Royalty, Purple bag

Basically I have known a few people who talked about how smooth, high quality and wonderful it was. They spoke of it in a revered way, like something they save for special occasions. I guess I was influenced by word of mouth. I eventually tried it and while I do enjoy a crown and coke every now and then...I am an occasional light sipper. I agree with everything I had heard about it and I enjoy the little story on the label about how it was made for the King and Queen of England's visit to Canada in 1939. I always enjoy it when products include a little story about how they came to be. I like the thought of drinking something made for royalty. I think the bottle is appealing and the little purple bag is a nice touch and reusable.

At www.brandtags.net I found the top 10 perceptions were:
whiskey/scotch, alcohol/booze, liquor, purple, drunk, old, smooth, elegant, classy, coke...

I think my perceptions match some of the top ten and more from the rest of the page. I think that Crown Royal has been around for a long time. The brand name itself combined with the fancy bottle and cloth bag gives the impression of elegance/royalty. I think that translates to a certain amount of respect for the brand. I think it is affordable but good quality. On the other hand some of the smaller perceptions were more negative ones and imply the exact opposite of my perception. I think this has to do with personal taste, if someone has tried it or not, if they have had a bad experience with the brand, or what someone considers a good liquor.

Here is a link to the website:http://www.crownroyal.com/
I had never visited the site but they really emphasis the royal aspect of the brand.

Ok here are vids instead of links...

These were the two I really liked of the series:

my favorite commercial:

here: http://www.youtube.com/watch?v=dg52BMTBkbQ

or here: http://www.youtube.com/watch?v=11wZUvO8pNc&feature=related

I really like the series of “product placement movie” commercials from Sprint for the Samsung Instinct phone. The ads grab the attention of the viewer because it seems like a movie preview and then you realize it’s a phone commercial. Each commercial covered a different genre area in films including romantic drama, horror flick, action film and crime drama. Covering these different genre’s attracts a broader demographic to the “film” or in this instance the phone… and it’s just fun. There is something for everyone with this phone. You can have it all with Sprint Instinct. It is appealing; action, adventure, romance and everything else you need for only 99.99 a month.

I did think to myself that unlimited minutes/text, internet access, TV access and voice guided GPS sounded good for the price. It worked on me because even though I am not at all in the market for a new phone or service provider; for a moment I imagined myself having one and I liked it. I also think this is an effective ad because it made me want to know more about the Instinct.

The website is fun and the style carries over directly from the commercials with witty videos and alternative clips from the “films”. Here is the site www.instinctthephone.com . So I don’t know much about the Instinct or the iPhone but after seeing a side by side comparison I would go with the Instinct…and it’s a way cooler name.

Goals for Spring 2009

This my second semester at SIU. I am junior level and my major is Journalism/Digital Communications with, as of right now, a persuasive emphasis (advt/mrkt). I am also interested in the various independently produced films, webisode type programming and vlogs that are available online. Along with this class I am currently taking a couple MCMA courses and journalism law. I have found all my classes to be interesting and I am excited about school!
One goal I have for the semester is to do well in school, I did very well last semester and felt like I learned a lot…so it’s totally in the realm.
I also realize I need to try to have more of a social life. I live in rural Carbondale and somehow fell into this homebody routine…boring.
Another goal is to start using my treadmill again- for exercise and not a clothing rack! -or getting myself to the rec center. I am also in the midst of a battle against the nicotine monster and I am winning! Woot!
This summer I will be back at John A to take a couple computer courses to familiarize myself with software I will be using here in the spring. I think that’s about it.