Brand Perception

My product choice is a bottle of Crown Royal.
5 things I associate with the brand: Smooth, Velvety, Canadian Whiskey, Royalty, Purple bag

Basically I have known a few people who talked about how smooth, high quality and wonderful it was. They spoke of it in a revered way, like something they save for special occasions. I guess I was influenced by word of mouth. I eventually tried it and while I do enjoy a crown and coke every now and then...I am an occasional light sipper. I agree with everything I had heard about it and I enjoy the little story on the label about how it was made for the King and Queen of England's visit to Canada in 1939. I always enjoy it when products include a little story about how they came to be. I like the thought of drinking something made for royalty. I think the bottle is appealing and the little purple bag is a nice touch and reusable.

At www.brandtags.net I found the top 10 perceptions were:
whiskey/scotch, alcohol/booze, liquor, purple, drunk, old, smooth, elegant, classy, coke...

I think my perceptions match some of the top ten and more from the rest of the page. I think that Crown Royal has been around for a long time. The brand name itself combined with the fancy bottle and cloth bag gives the impression of elegance/royalty. I think that translates to a certain amount of respect for the brand. I think it is affordable but good quality. On the other hand some of the smaller perceptions were more negative ones and imply the exact opposite of my perception. I think this has to do with personal taste, if someone has tried it or not, if they have had a bad experience with the brand, or what someone considers a good liquor.

Here is a link to the website:http://www.crownroyal.com/
I had never visited the site but they really emphasis the royal aspect of the brand.