or here: http://www.youtube.com/watch?v=11wZUvO8pNc&feature=related
I really like the series of “product placement movie” commercials from Sprint for the Samsung Instinct phone. The ads grab the attention of the viewer because it seems like a movie preview and then you realize it’s a phone commercial. Each commercial covered a different genre area in films including romantic drama, horror flick, action film and crime drama. Covering these different genre’s attracts a broader demographic to the “film” or in this instance the phone… and it’s just fun. There is something for everyone with this phone. You can have it all with Sprint Instinct. It is appealing; action, adventure, romance and everything else you need for only 99.99 a month.
I did think to myself that unlimited minutes/text, internet access, TV access and voice guided GPS sounded good for the price. It worked on me because even though I am not at all in the market for a new phone or service provider; for a moment I imagined myself having one and I liked it. I also think this is an effective ad because it made me want to know more about the Instinct.
The website is fun and the style carries over directly from the commercials with witty videos and alternative clips from the “films”. Here is the site www.instinctthephone.com . So I don’t know much about the Instinct or the iPhone but after seeing a side by side comparison I would go with the Instinct…and it’s a way cooler name.
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